We looked at your online presence, scored it honestly, and built you a new website before this conversation. Scan the QR code below to see it on your phone. No commitment required.
Your Current Score
41
/ 100
A strong reputation on a site that does not show it yet
Local SEO (Google Search)45%
Trust Signal Visibility55%
New Customer Conversion40%
This score is our professional assessment. No software tool generated it.
With The Refiners Co
77
/ 100
Our projection for the full Momentum plan
Local SEO (Google Search)72%
Trust Signal Visibility70%
New Customer Conversion70%
Trust moves slowest on purpose: your review count changes only as real customers leave real reviews. AI Search caps near 88% because no site scores 100% today. Projections are estimates and carry no guarantee.
5.0 Stars on 10 Reviews, 6 Fewer Than a Rival
Your listing is claimed and every review is five stars. JB Home Improvers has 16 reviews at 4.9 and sits right behind you in the local results for "general contractor Monticello MN," so a customer comparing the two sees more proof on their side.
Google Maps data, Oct 12, 2026
Review Pace Has Slowed
Seven of your ten reviews arrived August to December 2025. Three have come in 2026, and the two newest have no reply while the eight older ones do.
Google review dates, Oct 12, 2026
Your Site Gives Google Little to Read
Nine pages, last updated October and December 2025. We found no local business markup on the homepage, and 7 of 12 gallery images have no description text.
Live site and sitemap, Oct 12, 2026
16 Suburbs on One Page
Your Service Areas page names 16 Twin Cities suburbs, but none has a page of its own, so a homeowner in one of those cities finds no page about theirs.
Live site and sitemap, Oct 12, 2026
A Site Built on Your Own Work
Seven of your real job-site photos, your license numbers, your logo and colors, and no stock images, which means a visitor sees your work and credentials before they decide to call.
Your Google Reviews, Quoted by Name
Six of your ten reviews appear by name beside your 5.0 rating, so the proof that wins referrals is also on the page a stranger lands on.
A Form That Sorts Real Projects
The form asks project type, city, and start window, which means you open each lead already knowing what it is.
Markup Google and AI Tools Can Read
Contractor schema with your hours and services, an FAQ block, and llms.txt, so search and AI assistants get your facts from you.
Assumed Job Value
$15,000
ESTIMATE for one remodel. This is our assumption, and your own pricing may differ.
One Added Job Covers It
About 5 Times Over
$15,000 / $2,796 (first 3 months) = 5.4. ESTIMATE.
Your Investment
$399 setup + $799/mo
Momentum: Own your home market: outrank the competitors your customers compare you against. 3-month start, then month-to-month.
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- Your real job photos, no stock
- License numbers up front
- Google reviews quoted by name
- Estimate form for remodel leads
- FAQ with structured data
- llms.txt for AI search
What our work covers across all five categories, and what it takes to go further
Website Design & UX
With Refiners Co: 85%
To reach 100%:
- Photos of your crew and the owners on site
- Before and after pairs for each service
- One page per service with project photos
- Short video walk-through of a finished job
Local SEO / Google Search
With Refiners Co: 72%
To reach 100%:
- More real reviews, asked for after every job
- Fresh job photos on your Google listing
- Pages for the cities you serve
- Links from local sites and suppliers
Trust Signal Visibility
With Refiners Co: 70%
To reach 100%:
- A reply to every review, new ones within days
- Review count that keeps climbing
- Customer video testimonial
- Proof of license kept current on the site
AI Search Visibility
With Refiners Co: 88%
To maximize (ceiling ~88%):
- FAQ answers updated as questions change
- llms.txt kept current with your services
- Service markup for each offering
- Answer-first project write-ups
New Customer Conversion
With Refiners Co: 70%
To reach 100%:
- Text-back for missed calls
- Photo upload on the estimate form
- Call tracking so you see what works
- Financing option, if you decide to offer one
Additional services we can add to your package
| Service | What it includes | Why it matters for you | Price |
|---|
| Geo Expansion Pages |
Pages for Maple Grove, Plymouth, Blaine, and other suburbs, each written for that city |
Your 16 suburbs share one page. A page per city gives a Plymouth searcher a page about Plymouth. |
$499 one-time |
| SEO Content |
2 blog posts per month on remodeling and siding questions, keyword tracking included |
Your site was last updated in late 2025. Fresh local content keeps it current. |
$299/mo |
| GBP Management |
Weekly Google posts, photo uploads, review responses, Q&A |
Current photos and quick replies give a homeowner a reason to pick you. |
$199/mo |
| Citation Cleanup |
Name, address, and phone audit and correction across 40+ directories |
Directories that list you differently from Google weaken the listing. We start with an audit. |
$299 one-time |
| Photo Coordination |
Photographer sourced and briefed, shot list prepared, delivered self-hosted |
Your own finished jobs are the strongest proof a remodeler can show. |
$99 + photographer |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and honest answers)
My Google listing already shows 5.0. What is left to fix?
The rating is strong. The count is the gap. You have 10 reviews and the closest rival has 16. Our review system texts customers after a job you mark finished.
Will you message my customers without asking me?
No. You approve the wording first, and a text goes out only for a job you have marked complete.
How fast can the new site go live?
The site is already built. We promise it is live within 30 days of signing. We report the numbers monthly, good or bad.
What happens to my current website and phone number?
Your domain and (763) 645-7842 stay yours. Your current site stays up until you approve the switch. We build on your existing reviews and identity.
How much of my time does this take?
About ten minutes a month. You read a plain-English report and tell us which jobs finished. We handle the rest.
What happens if I want to cancel?
The plan starts with 3 months. After that it is month-to-month with 30 days written notice and no penalty. The website is yours.